Believe it or not, effective advertising is more science than art.
Dear Friend,
Do you want high-quality leads hitting your inbox day after day, leading to more sales than a Girl Scout selling Thin Mints outside a store in January? It's not a pipe dream.
And it's not about hiring some fresh-faced college grad who thinks a good ad is a funny meme.
It's about direct response advertising – the kind of advertising that makes your prospects sit up and take action.
Of course, the desired "action" depends on your campaign goals. But it's typically an opt-in form, free quote submission, or phone call.
Creating advertising campaigns without the right know-how is frustrating and futile. What type of advertisement do you create? Who do you target? What is the ad campaign's goal?
Ever notice how branding ad agencies strut around like peacocks, flashing their shiny advertising campaigns at you?
Here's the truth:
Most of these ad campaigns get oohs and aahs, but they deliver about as many leads as a hunting dog with no sense of smell.
Brand ad agencies like to highlight "ad impressions" and "video views" …
… But they can't tell you how many leads came from your advertisements.
A great example of this is a billboard or TV commercial.
How do you know if someone purchased from you because they saw your billboard or TV ad?
Here's the thing – Brand ads are difficult to track back to recorded sales.
Advertising should be trackable.
At the end of the month, you should be able to determine how much money you made directly from your ad campaign.
And if you can't track the results, how do you know what's truly working?
Here's what nobody's telling you about advertising:
It's not a beauty contest.
If your campaign looks good but isn't profitable, then you've got a vanity project.
Not a sales machine.
So, what do we do?
We test like a mad scientist in a coffee-fueled laboratory binge—headlines, copy, visuals, videos, and more.
Why?
Because when the dust settles, what really gets our clients smiling is the sweet sound of phones ringing and more sales.
To Crafting A Direct Response Ad Campaign:
When: When do you want to target your prospects?
Where: Where do you want to target your prospects?
With the millions of distractions on the Internet, your prospect will only stop to read your ad if it screams “what is in it for me?”
Never write an advertisement with a specific offer and then point it to your business’ homepage.
Depending on your ad campaign goals, you must follow up with your prospects via email and/or retargeting ads.
We must test, test, and test even more. Test headlines. Test photos. Test sales funnels. Even test offers.
Make your phone ring with prospects who are ready to work with you.
Cut advertising costs by eliminating those pesky “never-buyers” – i.e., low-quality leads – from your audience.
Dominate the competition … even when your competitors are enormous corporations with millions to spend on advertising.
Let's cut to the chase –
We are in the business of crafting words that do more than just sell.
It's time to ignite a transformation in your business, compelling prospects to see your offer as the answer to all their nightly prayers.
Imagine this:
One day, you’re just another name in the vast cosmos of commerce, and the next, you’re signing off deals that make your bank account look like a phone number. We've seen it happen.
But here's the thing –
We only team up with a few select businesses at any given time.
It’s not elitism; it's just that we pour so much of our time, energy, and expertise into this that we can’t spread ourselves too thin.
And guess what?
If you're reading this, then we have a few spots available.
So, hit the button below and book a call with our team.
Phone:
Email:
Address :
74-785 Highway 111, Suite 210
Indian Wells, CA 92210
Hours:
Monday – Friday 8:00am - 5:00pm
Saturday & Sunday – CLOSED